A Practical Approach to Managing Social Media Comments, Content & Conduct

  • Classroom

Your challenge is not whether your agency will have a social media presence but when and how that will occur. Nearly every public agency uses social media to enhance their engagement and interaction with the public.

Unfortunately, confusion can sometimes result regarding employees' activities and posts from third parties. When your agency makes the decision to have a social media presence, you must also address how to manage your unique social media audience (including the individual comments and separate expectations that come with that presence).

Employees, elected officials, residents, business owners, advocates, the media, and special interest groups will regularly visit you online and engage in some manner daily. Each of these visitors to your social media sites is formulating and sharing their political opinions, sentiments on items of public concern, judgments, and sympathies, and even their personal experiences and interactions more than ever before.

This training and the templates and guides you will receive have been created to provide members with effective, efficient, and best practices and model policies for managing social media use. You will share some easy to employ methods for providing additional clarity and direction that empower your agency to move forward with social media issues, options, and procedures.

If you are a person with a disability and need an accommodation to participate, please contact the California JPIA training division by email, training@cjpia.org, within two business days of the training date, noting that the Authority is closed on Fridays. 


Topics Covered

  • A targeted social media policy template for establishing agency wide guidelines, protocols, and procedures for agency staff of social media sites, channels, and technology to use.
  • A social media workflow outline to assist in defining your agency's media goals, objectives and resources
  • Understand why consistency between your existing agency's Code of Conduct and your social media policy is so important
  • Best practices and model policies for social media comment and content moderation
  • Select between creating a public forum, non-public forum, or limited public forum in your social media presence
  • Specific language to be posted online
  • How to maintain your agency's website as the primary source of information while third-party platforms are also utilized



3 hours


Best Practices


As Needed

Who Should Attend:

Anyone Who Posts, Creates Or Oversees Content Via Social Media For Your Agency. This May Include Elected Officials, Risk Managers, Executives And Account Administrators